The most impactful and sustainable corporate social responsibility (CSR) programs are informed by a company’s mission and values — and are designed to deliver meaningful and measurable outcomes. A compelling CSR program can improve brand and reputation, plus it will resonate with your customers.
This happened 10 years ago when I was heading corporate communications for a company, and CSR or Corporate Social Responsibility was slowly attempting to penetrate our plans. The CEO said, “We need to project the company as environment friendly.” The suggestions that followed included giving away hundreds of saplings during events and on World …
Why CSR Is As Vital To A Company As Sales Or Marketing Read More »
While the CSR regulations came into force from 1 April, 2014, a clear picture of how much money has actually been spent during 2014-15 is yet to emerge Finding discrepancies in CSR spending data, the government has asked all eligible companies to furnish details about social welfare activities undertaken by them under the companies law.
According to the Romania CSR Index 2015, among the companies in Romania which are most socially responsible are multinationals active in the beverage sectors, be it non-alcoholic drinks or beer producers. The companies in this domain which have published CSR reports are generally concerned with issues such as protection of water resources, energy efficiency, the …
World View: CSR in Romania – Beverage multinationals take the lead Read More »
Getting more flexibility, corporates can now carry out CSR activities through non-profit entities and societies set up by governments that do not have three years’ track record in undertaking such projects. With the latest amendment to rules pertaining to Corporate Social Responsibility (CSR), entities would have a wider choice in carrying out such works as …
Companies get more flexibility for carrying out CSR works Read More »
