Overconfident CEOs tend to lead to less corporate social responsibility in a company, a research shows. The more confident the CEO, the less their firm invests in activity that has a positive impact on society.
Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society, an increase of five points (45%) from 2011, according to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. …
Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own country as opposed to foreign or global corporations, according to a new study that includes a University of Kansas marketing and consumer behavior researcher. The researchers found …
Does corporate social responsibility marketing work? Read More »
There’s been a growing movement for investors to care not only about their own financial gain but also about the good of their community. So-called “impact investors” are willing to put their money where their mouths are by investing in companies that also share their commitment to environmental, social, and governance causes, or other causes …
Some of the Best Socially Responsible Investing (SRI) Stocks of 2016 Read More »
Right thinking organisations understand that their operations and the societies in which they conduct their business are in a symbiotic relationship. Hence, they see Corporate Social Responsibility (CSR) as core to their business existence because a company is only as successful as the communities where it operates.
