SLSV - SLSV - A global media & CSR consultancy network

May 5 2015May 3, 2015

New environmental law may herald dawn for corporate social responsibility in China

Leave a Comment / Brand CSR, CSR, Information / By SLSV / May 5, 2015 May 3, 2015

Since China’s new environmental law came into effect on January 1, the number of penalties imposed on domestic firms has shot through the roof. But a closer look at what kinds of cases occur where reveals more about which local governments are really getting serious about responsible business. Guo Peiyuan, co-founder and general manager of …

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May 4 2015May 3, 2015

3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

Leave a Comment / Brand, Brand CSR, CSR, Information / By SLSV / May 4, 2015 May 3, 2015

A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all have one …

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Apr 30 2015April 30, 2015

CSR for Community : MLNG – Case Study

Leave a Comment / Brand, Brand CSR, CSR, Information, NGO, research, sustainability / By SLSV / April 30, 2015 April 30, 2015

Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: MLNG As the …

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Apr 29 2015May 18, 2015

The lifetime value of your CSR

Leave a Comment / Brand CSR, CSR, Information / By SLSV / April 29, 2015 May 18, 2015

For many organisations corporate social responsibility is the new marketing strategy. Here are five reasons how you could benefit from it. For quite some time now, organisations have been haunted by this poser: Will doing good for society pay off? This question has now become even more crucial after recent changes to Section 135 of …

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Apr 28 2015April 30, 2015

Starbucks CSR through Barista

Leave a Comment / Brand, Brand CSR, CSR, Information / By SLSV / April 28, 2015 April 30, 2015

Starbucks has been in the news quite a bit lately for some of its employment-related programs and the impact on its employer brand. While the U.S.-based chain of coffee houses faced a certain amount of controversy a few weeks ago over its “Race Together” initiative designed to stimulate conversations about race relations, on the whole …

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