Practicing corporate social responsibility makes companies look good and helps their leaders and employees feel like good corporate citizens, too. But does it offer tangible benefits to a company’s bottom line? That debate that has raged for years, although the voices of skeptics are increasingly being drowned out by the solid data that keeps rolling …
Doing Good Is Good Business, But Can You Prove It? Read More »
For the last three years now, Canon India has been making steady progress with its ‘Adopt a village’ CSR initiative. Starting in 2012, the initiative has seen the Japanese company adopt three villages from across the country so far.“We plan to adopt another village close to Kolkata and take the total number of villages adopted …
Canon India shows the way with its CSR programme Read More »
Corporate Social Responsibility (CSR) is set to get a leg-up in the Mysuru and Nanjangud district of Karnataka with local industries agreeing to be partners in development.Medical equipment worth Rs.10 lakh to taluk general hospitals, drinking water purification units, development of 10 anganwadis in the district as a model, adoption and comprehensive development of a …
CSR: industries agree to chip in for development Read More »
British companies’ record on corporate social responsibility (CSR) is mixed at best. Some companies have CSR so deeply embedded in their institutional DNA that it has now become an intrinsic part of their identity and how they position themselves in their respective marketplaces.For many others though, particularly those starting off down the CSR road, …
There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the Ministry …
How CSR can make a perceptual difference to a brand Read More »
