SLSV

BusinessMeeting_CSR_SLSV

Shared Value Approach – Next step for CSR?

During the last three decades, there has been significant changes globally regarding advancement of technology, globalization of markets, globalization of production, and growth of enterprises.   Despite all these so-called achievements, the gap between developed and other economies is widening. The gap between wealthy and poor is growing. The environmental degradation is becoming a bigger …

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SLSV_BrandStrategy_CSR

WorldView – 4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.   Last year, Havas Worldwide’s Project: Superbrand report, which surveyed 10,131 people ages 18 and over in 28 markets around the world, revealed that 73 percent said companies have a responsibility to do more than just generate profit, while …

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