At a time when corporations around the world are striving hard to engage their employees, Canon India has definitely found a way to nurture talent among children by leading the way to their holistic development. Commenced in 2012, the company’s flagship corporate social responsibility programme, “Adopt a Village” today includes four villages across India.
It seems the grand vision of the Railways to bring in financial contribution from corporates, towards development of amenities at stations, is not going as per the plan. Although a year has passed since an expression of interest (EOI) was floated by Southern Railways (Chennai division) towards developing stations under its limits through Corporate …
Railways pitch to generate CSR funds from corporates, derails? Read More »
Gap’s ‘Red’ campaign is 10 years old. However, it’s unclear who buys heavily-branded products to support the retailer’s work fighting AIDS. The initiative has raised around $10 million for a noble cause, but with the latest set of products just launched I began to question whether corporate social responsibility activity such as Gap’s still hits …
Opinion: Corporate social responsibility as a marketing tool is outdated Read More »
Some don’t even report it and most fail to achieve their primary goal for doing CSR. The traditional perspective for engaging in corporate social responsibility (CSR) assumes that early adopters are more authentic than late adopters. Why?
During the last three decades, there has been significant changes globally regarding advancement of technology, globalization of markets, globalization of production, and growth of enterprises. Despite all these so-called achievements, the gap between developed and other economies is widening. The gap between wealthy and poor is growing. The environmental degradation is becoming a bigger …
