Advertising agencies are experts at getting people to change their behaviour. Sometimes they do this for a cause, a charity, an NGO or in the public interest. Much more often they do it to persuade you to buy product B rather than product A. It’s how they earn their money, serve their client’s interests and, as a …
6 Point Someone – Are Ad agencies “Clever” with Sustainability Read More »
We laud corporate social responsibility. As a society, we put those generous acts of concern that companies do at the top of the scale when it comes to trust and our concept of product reliability. Safeway’s many local donation campaigns, McDonald’s long-standing Ronald McDonald charities, the numerous companies that have donated to community hunger programs, …
You don’t have to be gay, you don’t have to be good, you just have to be 18,” is the unofficial slogan of the 2014 Gay Games. Perhaps what goes without saying is that it’s best to be eco-friendly as well. Personal commitment to environmentalism is more pronounced in the US LGBTQ community than …
Gay Games : The Power of LGBTQ in driving sustainability Read More »
by: Catherine Howarth Big business has rarely faced such intense scrutiny, not just from politicians, regulatory bodies and the media, but from individuals across Britain, still feeling the pinch from the financial crisis. Calls for corporations to ‘play fair’ grow increasingly loud. ShareAction, which co-ordinates citizens and civil society organisations to push for action via …
India is the first country to have corporate social responsibility (CSR ) legislation, mandating that companies give 2% of their net profits to charitable causes. Innovative? Perhaps on a policy level. But some small-medium size enterprises within India have already embedded social impact into their company ethos. In 2008, Bill Gates spoke at the World Economic Forum about …
How Social enterprises & NGOs need to join at the hip for Impact Read More »
