The global coffee chain has launched a project in the US to get customers talking about race. Its CEO, Howard Schultz, is outspoken on inequality, gay marriage and politics – but not everyone is convinced. Howard Schultz, the founder and chief executive of Starbucks, wants to start a conversation about race. But even the baristas …
How Starbucks wants to be the face of ‘conscious capitalism’ – Case Study Read More »
We live amidst shifting tectonic plates in our mythological, philosophical, scientific, cultural and socio-economic models. Core to this shift is a questioning of who we are, why we are here, and how we live sustainably. The dominant materialistic perspective of life as purposeless with organisms as separate entities struggling for survival in an innately competitive …
Turning the Tide – A New Global Ethic Where Sustainability and Spirituality Marry Read More »
CSR can seem like a complex and hazardous area for companies. We predominantly hear of cases where companies have taken a ‘reactive’ approach to impacts they have had on human rights. But is this the most productive and useful way to approach the subject? CSR of the PastCSR can be a difficult area …
Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’ Why is selling sustainability still so hard? It shouldn’t be. We know that consumers “care”. We have surveys in abundance revealing people pay attention to social and environmental credentials, especially …
The problem with sustainability marketing? Not enough me, me, me Read More »
Bhaskar Chatterjee, director general and chief executive of the Indian Institute of Corporate Affairs (IICA), a Delhi-based government affiliated think tank for corporate regulation and reforms conveyed that IICA is in the final stages of drafting a guidance note on CSR accounting and auditing.
