For most companies, arts-led CSR strategies are the exception rather than the rule, with most focusing on areas such as community, environment, diversity and so on. Although clearly areas which deserve the attention of business – to exclude the arts as an enabler of these strategies is short-sighted. The arts could and should be integral …
by: Susan McPherson Successful, fashion-forward brands like ZADY, Warby Parker, Master&Muse and Helpsy are at the forefront of a growing movement in retail that involves baking corporate social responsibility into the company mission from day one. For these brands, CSR is not some outside, peripheral department—it is at the very core of what they do. …
Advertising used to be simple. The marketer would take the client’s product, jazz it up as cheap/durable/functional/cool or just generally great, and hit the consumer with their pitch. By dint of humour, style or sheer perseverance, the message would get out and off to the shops we’d go. Now, it seems, the rules are changing. …
Between brands who use misleading ecological or social claims in their campaigns and those who decide not to communicate at all, there is a balance to find. How can companies communicate their social responsibility commitments in a relevant and effective way? What are the trends for 2014 and the years to come? 30 French experts …
Three Strategies for Integrating CSR with Brand Marketing By Prophet Increasingly, companies are putting a public face on their corporate social responsibility (CSR) activity, but is it driving customer trial, purchase and loyalty and ultimately brand equity? Too frequently these activities are unconnected or, worst of all, go in opposite directions, which for certain types …
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