In today’s reputation economy, what you stand for as a corporation often matters more than what you produce or sell. Hard to believe? This was confirmed in June when Reputation Institute, a private global consulting firm based in New York, invited about 47,000 consumers across 15 markets to participate in a study that ranked the …
Sodexo has been ranked, for the eighth consecutive year, as the best-performing company for Economic, Social and Environmental performance in the benchmark RobecoSAM ‘Sustainability Yearbook 2015’ as Industry Leader and Gold Class. For each industry, the company with the highest score is named the RobecoSAM Industry Leader, and is considered to be the company within …
Sodexo Sets Benchmark for Corporate Responsibility Leadership Read More »
This research examines the influence on consumers of the fit, motivation and timing of corporate social responsibility (CSR) initiatives. The authors used familiar companies, including The Home Depot and Toys R Us, to analyze consumers’ thoughts and feelings after reading about a firms’ CSR initiatives. When consumers viewed CSR as a poor fit or profit-motivated, …
To Win Customers, Ensure Your CSR Fits Your Image Read More »
A recent article in Harvard Business Review argues that CSR should not be expected to deliver business benefits. Far from being a fresh insight, this argument risks undermining twenty years of hard-won progress, writes Richard Hardyment. Harvard Business Review (HBR) has started the year with a controversial claim: that it is “asking too much” of …
Back to the future: Harvard ditches the business case Read More »
Bacardi Limited Continues to Improve Social Responsibility Programs and Environmental Efficiencies as Detailed in Annual Corporate Responsibility Report. Family-owned Bacardi Limited, the world’s largest privately held spirits company, improved upon its environmental efficiencies, launched a global sustainability initiative with industry-first goals, increased engagement with responsible suppliers, and made substantial strides in responsible marketing programs.
