For many organisations corporate social responsibility is the new marketing strategy. Here are five reasons how you could benefit from it. For quite some time now, organisations have been haunted by this poser: Will doing good for society pay off? This question has now become even more crucial after recent changes to Section 135 of …
Starbucks has been in the news quite a bit lately for some of its employment-related programs and the impact on its employer brand. While the U.S.-based chain of coffee houses faced a certain amount of controversy a few weeks ago over its “Race Together” initiative designed to stimulate conversations about race relations, on the whole …
Corporations near and far believe that giving back to the community is an important portion of a company’s responsibility as it does business.Aside from achieving KPIs, generating profits and delivering dividends, companies believe it is utmost important to engage with the local community and provide assistance when needed. Presenting one such case study: Shell In light …
Dubai Customs’ Director of Corporate Communication, Khalil Saqer bin Gharib said DC’s successful CSR experience is the fruit of the senior management’s commitment to put in place a clear CSR strategy that adheres to the directives of Dubai Government. DC has developed its social initiatives and activities according to the global model of social responsibility, …
Dubai Customs showcases world-class CSR experience Read More »
The debate over industry’s purpose typically falls on two sides — companies exist to maximize shareholder value or they have an obligation to serve the common good.A pair of British economists, however, say both goals can be achieved — and they point to Bosch Group, which operates the 1,800-employee Robert Bosch LLC automotive parts …
Can firms duplicate Bosch Group’s social-minded yet profit-driven model? Read More »
