There’s a saying that rules make the game. Take one day cricket. We’ve seen the game move from 60 overs to 50 overs, from one set of power play overs to three sets of power play overs. Every change in the rules changes the game. The ICC knows this and probably so does the Ministry …
How CSR can make a perceptual difference to a brand Read More »
Last week, a private company adopted 22 government schools as part of their corporate social responsibility portfolio. It will make financial contributions, provide infrastructure and also hire teachers for English in these schools. Various corporate houses have, so far, adopted 54 schools in the district.Officials said 470 district schools, with one lakh students in total, …
Turn to the corporate social responsibility (CSR) pages in the annual reports of many big companies and you will see many examples of clinics being opened and schools built. But businesses should cater to their own strengths. For instance, General Electric (GE) generally links its CSR programmes to their core businesses like energy and healthcare.Strengthening …
Corporate social responsibility means building a better business ecosystem Read More »
There are multiple reasons for tepid corporate interest in incubators; among them is lack of awareness There is a list, officially called Schedule VII, which tells companies what they can do under corporate social responsibility (CSR) as prescribed by the Companies Act, 2013.
Historically, brands participated in solving global problems through philanthropy or their corporate social responsibility initiatives. Thanks to the Internet and some big changes in the global economy, brands can now leverage the effects of networks to create a dramatically bigger impact than previously thought possible, while at the same time advancing their commercial interests. …
