Casio India Co. Pvt. Ltd. has launched a CSR initiative titled Every Second Counts to support elderly individuals who are abandoned or without stable housing. The initiative is being implemented in partnership with SHEOWS (Saint Hardyal Educational & Orphans Welfare Society), which operates residential care facilities for senior citizens.
As part of the programme, Casio India will provide funding for medical care and contribute towards the salaries of doctors, nurses and caregivers at SHEOWS centres.
To mark the launch, Casio India hosted an awareness-led activation at its Connaught Place (CP) Store in Delhi. The experience highlighted how visitors at the Casio store can contribute towards elderly care through a QR-based donation system.
Takuto Kimura, Managing Director, Casio India, Akira Watanabe, Director, Casio India, said, “Creativity and Contribution lie at the heart of Casio. Through Every Second Counts initiative, we are translating this belief into meaningful action by supporting elderly individuals who have been left without care.
“Every second invested in society has the power to create a real difference, and through our partnership with SHEOWS, we aim to stand alongside abandoned and elderly citizens with compassion and consistent care, helping restore dignity, access to healthcare, comfort, and essential medical attention to those who need it most,” Kimura said.
Saurabh Bhagat, CEO, SHEOWS, said, “Elderly abandonment in India worsens every winter, leaving countless seniors without warmth, food, or timely medical care—often turning survival into a daily struggle. Our collaboration with Casio marks India’s first focused corporate–NGO partnership dedicated to the long-term care and rehabilitation of abandoned elders. Through Every Second Counts, we aim to build a sustainable ecosystem that restores dignity, delivers quality healthcare, and ensures that no elderly individual is left behind.”
At the CP Store activation, guests met SHEOWS representatives, heard stories of lives being cared for, and were encouraged to contribute through the initiative’s QR-enabled donation platform.
Together, Casio India and SHEOWS aim to provide dignified living conditions and essential healthcare to more than 400 elderly residents, aged 60 and above, across SHEOWS Old Age Homes in Delhi and Garhmukteshwar.
For over three decades, SHEOWS has offered free shelter, food, clothing, medical care, and compassionate support to elderly citizens suffering physical and mental health challenges.
With the help of mindful and generous community members, SHEOWS has built comprehensive care facilities that include a Special Care Unit, 24/7 medical staff, physiotherapy unit, in-house pathology lab, digital X-ray monitoring, physician-prescribed medication, and rehabilitation therapies, ensuring every resident’s health, dignity, and comfort.
Article Credit: mediabrief