The Team


Chandni Jafri

Founder & Executive Director

Chandni is a new media evangelist, advisor, mentor, business head, theatre producer and actor.

An MBA from NMIMS, Mumbai, the key mandate in her two decades of professional experience has been to kick start projects/divisions and startup media enterprises.

Chandni’s core skill areas are business strategy, sales, marketing, research and brand building. She was part of the founding team and the business head of The VCCircle Network, VJive Networks, Getty Images India, Web 18, CNBC-TV18 & Madison World.

As a member of Indo-Canadian Business Chamber Media, entertainment & arts committee (, her focus is on driving mutually beneficial trade, investment and alliance opportunities in the Indo-Canada corridor.

She is also currently the CEO of Mumbai Angels – India’s leading Angel Investment Network.

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Rashi Sinha

Co-Founder & Business Head

Rashi is a business strategist, thought leader, technology collaborator, scriptwriter and an actor. An MBA from BIMM – Pune, she brings close to two decades of experience in new business vertical launch, product launch, brand re-positioning and communication strategy with core focus on revenue generation.

Rashi led the restructuring of the operations and logistics department of EMI Music and has led the new revenue stream launch for Next Gen Publishing, Vikatan Media & TVC Skyshop.
She led the successful launch and growth of VCCircle Premium, the premium subscription model for the news website, which was first of its kind model in India. She was also involved in restructuring, streamlining and strategic planning of the Brand Communication for the entire Network.
Her core skills are team building, negotiation, strategy and planning, ideation and implementation of innovative thoughts, market intelligence, analytical reasoning, and structuring collaborations.

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Anu Srikantan

Founding Team Member, Communication Strategist

She is a dynamic communication strategist with an MBA from NMIMS, Mumbai, and a Masters from Stanford University. She brings two decades of experience in developing high-impact communications that build brands, expand market penetration and contribute to driving revenue growth.

Anu started her career by dipping into market research and creating go-to market strategies at Trikaya Grey (now Grey Worldwide). She moved to USA and worked with an international NGO helping them with program administration, grant management and non-fiscal program planning, spearheading project implementation and impact assessment in Asian & African countries. Anu has also worked with start-ups in the Silicon Valley in varying capacities as a communication strategist.

Her recent work at Ernst & Young as the Assistant Director included leading the team of strategic content writers, collaborating with various stakeholders and developing client communication. In her free time she likes to read, indulge in creative writing and loves to sketch.

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Advisory Board

Dr. Anuradha Vaidyanathan

Dr. Anuradha VaidyanathanBesides being an Indian Triathlete & the only Ultraman finisher from Asia, Anu is the Founder & CEO of PatNMarks, a company that specializes in Intellectual property Consulting. Anu also has a PhD in a record-setting time of 26 months from University of Canterbury at Christchurch, in Electrical Engineering and a Bachelors and Masters degrees in Computer Engineering. She has served as a member of faculty at Indian Institute of Technology Ropar in the Department of Computer Science and Engineering and at the Indian Institute of Management Ahmedabad.

Punitha Arumugam

Punitha ArumugamMs. Punitha Arumugam has been Vice President of Agency and Advertiser Relations of Google Inc since March 2012. Ms. Arumugam served as the Chief Executive Officer of Madison Media Group at Madison Communications Pvt. Ltd until March 30, 2012. She has around 15 years of experience in all facets of media- strategy, planning, buying, research and operations. Her experience spans a wide range of products including FMCGs, durables and financial services. She has been voted as the 4th most influential person in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2005. 

Jamshed Mistry

Jamshed MistryMr. Jamshed Mistry is Board member of the Indo – Canadian Business Chamber (ICBC), Chief Coordinator legal committee and Chairman, Media & Entertainment committee.
He appears as Counsel in the Supreme Court and in various High Courts all over India. He is on the advisory board of SAFF Canada (South Asian Film festival, Vancouver, Canada ) and several International Fashion weeks held in various cities within India.